Quotes From "Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time" By Howard Schultz

1
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it. Howard Schultz
2
One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure Howard Schultz
3
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader. Howard Schultz
4
Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves. Howard Schultz
5
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation. Howard Schultz
6
Years later, that image of my father -slumped on the family couch, his leg in a cast, unable to work or earn money, and ground down by the world-is still burned into my mind. Looking back now, I have a lot of respect for my dad. He never finished high school, but he was an honest man who worked hard. Howard Schultz
7
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. Howard Schultz
8
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz
9
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... Howard Schultz